Variable Data

Avoid waste and irrelevant mailings by targeting specific customers with precise variable data-driven campaigns. Ensuring your data is current, accurate, and postal certified can substantially decrease irrelevant mailings while greatly increasing your response rates. ABS has the ability to do 1/c and 4/c variable print to support your campaign.

  • 1-1 variable data marketing with dynamic variable letters, images, graphics, etc.
  • Data-driven, personalized marketing messages
  • Barcode creation
  • PDF proofing of variable content
  • Postal sortation–CASS, NCOA, geocoding, merge/purge, deduplication, house-holding, suppression lists, late pulls, bundling, walk sequence, IMB tracking
  • Retail processing
  • Process packing slips for fulfillment
  • Process customer distribution lists
  • Maintain store lists
  • Address standardization per FedEx/UPS requirements
Variable Data